African supermarket expects to have a turnover of 30 billion Kz by December.

The Africana-Discount Supermarket, located in the municipality of Cacuaco in Luanda-Angola, expects a turnover of 30 billion kwanzas by the end of 2023, its general manager Pedro Cerdeira told Kieto Economia.

Julieta Paquete

The data were advanced on the occasion of the celebration of the sixth anniversary of the business group in the food distribution sector. 

To Kieto Economia, Pedro Cerdeira makes a positive assessment of the store's evolution. In fact, he even advances that, daily, the store receives a total of 3,500 customers, and has about 300 employees, who drive the increase in turnover, estimating that these operations and customer flow will lead the store to a turnover that reaches 30 billion kwanzas.

The Africana store is owned by the Anseba Company group, the management company of the Kero chain, formed by the Accord Group and Pridelma International, UP LDA, and has a single "African" establishment located in the municipality of Cacuaco. 

Asked about the competition in the market, given the growth of food distributors, the official argues that the biggest competition that supermarkets face is the informal market that is unfair, as it acts aggressively and concentrates 95% of the economic action and with that no economy develops. 

"The informal market does not pay Tax, IRT, Caixa Social, VAT does not create direct jobs and above all there is greater price speculation, that is, there is a wave of price speculation, since there is almost no supervision in this area of the Angolan economic market," said the official.

The trade manager also said that Angola "will never be a modern country if the informal market continues to have the greatest weight in food distribution and is the greatest 'support' of national production."
In the meantime, several and other supermarkets may emerge, distributors such as Cart, Refriango and others, none of them will be able to compete with the informal market, concluded the General Manager of the Anseba Company group.

The African supermarket has been operating in the national market since 2017, and celebrated yesterday, October 24, 2023, six years of existence.