Tecno enters CAF as the only technology brand to sponsor CAN-2024.

The global brand of innovative technologies, TECNO, entered the biggest football party in Africa, the African Cup of Nations (CAN-2024) taking place in Côte d’ Ivoire-Ivory Coast, as the only technology company to sponsor the tournament.

Julieta Paquete

The information was provided this Saturday, 13th, by Tecno's marketing manager in Angola, Silvestre Sunda, during the official opening of its “Fã Zone”, a space specially created to offer a unique experience to spectators before, during and after sporting events , with a view to broadcasting the championship, which took place at Shopping Kilamba in Luanda, Kieto Economia found.

“TECNO is the only technology brand to sponsor CAN, without providing further data”. However, he considers that this partnership between the brand and the African Football Confederation brings a great milestone for both, especially for the company, as it is able to exhibit its products, services (brand) among others at the championship.

kieto Economia found out from the manager that the company launched a variety of games, prizes, products for customers, visitors and others, which consists of the purchase of a smartphone, branded TECNO, in the Spark 10 C and Pro model, with prices ranging from 120 thousand to 175 thousand, in which the customer is entitled to win up to three million kwanzas in prizes.

However, in this diversity of games and prizes, the football lover who guesses the two teams that will go to the finals will be eligible to win a prize equivalent to one million kwanzas.

Stefania Yudina, an employee of the company, says that the brand's participation in CAN is an added value, as this is a strategy that will greatly benefit the company and not only, but also its customers.

“The campaign aims to promote the brand around the world, bringing the company's products to the public, through purchases and sales, promotions and sweepstakes,” highlighted the collaborator.

TECNO has been established in more than 70 African countries, officially since 2008, as in 2007, the company created a second brand, Itel, which it sold in Africa.